INTERNATIONAL PHOTOGRAPHY AWARD · EDITION 2026-2027
BEER PHOTOGRAPHY
Dalla Terra al bicchiere
A Visual Journey Through Beer Culture
THE PROJECT
A Cultural Vision of Beer
Beer Photography is an annual international photography competition and cultural project promoted by the publishing platform Birra&Sound, created to build a new visual narrative around the beer value chain.
The focus goes beyond the finished product. It explores the people, territories, gestures, production processes, and places where beer takes shape and meaning.
Open to both professional and amateur photographers, the competition culminates in an official exhibition during Beer & Food Attraction 2027 in Italy.
THE THEME
The Beer Value Chain
From the agricultural production of raw materials to brewing and consumption, beer is a story that moves through land, labour, transformation, and community.
The award invites photographers to interpret this journey through either a documentary or artistic approach, provided it remains consistent with the theme.
Beer is not just a product — it is a landscape, a gesture, a community.
CATEGORIES
Narrative Areas of the Beer Value Chain
land & origin
The relationship between beer and territory: agriculture, seasons, rural labour, and raw materials.
craft & process
Production processes, technical gestures, working environments, and the people involved in transformation.
the beer ritual
The spaces and moments where beer meets the public: service, conviviality, and shared rituals.
community
& culture
The social dimension of beer: events, relationships, traditions, and collective identities.
beyond
reality
Authorial interpretations and visual experimentation consistent with the theme.
ELIGIBILITY
Vision Matters, Not Labels
The open call is addressed to both professional and amateur photographers.
No affiliation with specific networks or institutions is required, nor prior experience in the brewing sector.
What matters is the strength of your vision and its coherence with the theme.
WHY PARTICIPATE
A Cultural Project, Not a Social Media Contest
Official Exhibition
Selected works will be exhibited
during Beer & Food Attraction 2027,
within a curated exhibition path
specifically dedicated to the award.
Professional Recognition
Awards aligned with the cultural
and authorial value of the project.
Editorial Visibility
Selected works may be published and promoted across Birra&Sound’s editorial platforms.
A Structured Path
A progressive selection process, an independent jury, and a year-long cultural programme.
KEY DATES
A Year-Long Journey
Official Launch
Beer & Food Attraction 2026
Call Opens
30 March 2026
Submission Deadline
15 January 2027
Final Exhibition
Beer & Food Attraction 2027 – Rimini
BEGIN THE JOURNEY
Your Vision. The Beer Value Chain.
One Cultural Project.
An annual photographic journey culminating in an official exhibition at Beer & Food Attraction 2027.